Statistical advice - would you pay for it?

Larry Furlong, AstraZeneca

Much of business can be seen as the management and improvement of processes, or making decisions with variable data.  The statistical profession has the potential to make a major contribution to this broad area.   However, our contribution is often underutilised, and we fail to gain the recognition we would like.  A key question is how we value the contribution which we make, and convince others of this value.  This talk will explore these issues, and learning, based on experiences within the Pharmaceutical industry.  Part of the session will be interactive so that we can build on the audience's experiences.